Adjective – done constantly or as a habit/

Motivation is what gets you started. Habit is what keeps you going.” – Jim Ryun

We are a dynamic health and fitness brand bringing highest quality gym equipment to the Australian home.

Habitual will keep you accountable to your health goals in the comfort of your own home. Our model makes it accessible and affordable for every Australian to maintain a fit and active lifestyle. With flexible rent to own, or purchase now options, you are assured that we have a package or payment option to suit every individual situation.

At Habitual we have selected the highest quality gym equipment for strength and functional movements and designed packages to suit all living spaces.

Your Habit Starts Here! – HBTL

“Habitual is a brand I am both proud and excited to be a co-founder of. Today’s world has shown a necessity for access to high quality gym equipment at home. The current market is flooded with products that are either exorbitantly expensive or of poor quality. Habitual will provide people throughout Australia with the tools they need to create a fitness habit and lead them on the path to success”


James Magnussen, CO-Founder


How are we different?

  • Highest Quality Gym Equipment

  • Flexible Payment Options

  • Rental Facility Available

  • Caters For All Home Spaces

  • Olympian Selected and Certified



If any of our products are faulty on arrival you can return your item to us to be replaced at no cost

If there is an error with your order or the equipment you have received is damaged we will repair or replace.

Due to the Covid-19 delays, first orders are due late May 2020.  Typically 4-6 week lead times for shipments of orders placed after May. We will give you a more specific delivery date depending on stock and shipping at the time of your order.

Although extremely unlikely. We will replace it for you. That easy. Habitual will work tirelessly to ensure every customer is happy with our products.

Habitual is based in Sydney Australia however we ship to all states for a flat rate

Please contact us on info@habitualequipment.com.au OR 1300 136 876. We want to hear from you. We are available by phone during business hours or email anytime.

Get in touch